Hi, I'm Joanna

I'm a London-based freelance journalist specialising in fitness, health, lifestyle and beauty. With almost 20 years' experience in the industry and a Level 3 Personal Trainer qualification under my belt, I get to interview celebrities and Olympians for a living while testing out the latest health, beauty, hair, and fitness gadgets. With contacts in all the right places and a never-ending thirst for uncovering the latest trends, I also compile news, style, and tech pages, try the coolest workouts, review active travel destinations and write investigative features on the wonderful world of wellbeing. It's a tough job, but someone's got to do it!

I like making reels...

I'll always believe in the power of words. But, I also believe in the power of watching video demos and how-tos on YouTube, Instagram, and TikTok.

That's why I like making reels (when I get the time) to support my reviews: so that when I say a pair of hair straighteners will smooth your hair in one pass - or a fitnesss tracker is really easy to navigate - you can see those things in action, trust that information, and decide for yourself if that product will work with your lifestyle.

It's just a little extra I like to provide. What can I say? I'm passionate about what I do!

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